tv Charlie Rose Bloomberg February 4, 2016 7:00pm-8:01pm EST
this repression." to this day, we do not have a strategy against the assad regime. as the assad regime is still in the driver seat, thinking it can win, it may not be called isis, but there will be other groups that fill the vacuum. ♪ >> from our studios in new york we could have a long city, this is charlie rose. time debating syria. this is the moment to talk. evening we begin this he is clearly calling on that point. with president obama's address of the islamic society of he is calling on only on baltimore. american muslims to get involved, but muslims around the world with respect to isis. it was the president's first visit to an american mosque as president in one of several planned speeches on religious --ernments foundations tolerance. governments, foundations, he will appear at the national prayer breakfast on thursday. everybody else. shadi: that gets me nervous. theis speech today, he said this in previous speeches. there's an implication that we, as muslims, by virtue of the muslim,- of being president condemned islamophobia and defended religious freedom. pres. obama: we have to stay true to our core values, and that includes freedom of religion to all faith. founders --at our means we have a special responsibility to condemn.
nobody should have to condense something just because they our founders knew that religion happen to be born muslim. charlie: but if you also believe helps strengthen our nation. they are hijacking your religion , you clearly want to speak out tolerance is not enough. and say this is not islam, don't we must embrace our common humanity. you? that, and ifort since 9/11 and the attacks can parisari-- attacks in muslims want to take the initiative as they do throughout the world, that is something and san bernardino, you see too that is to be encouraged. often people conflating these but the idea of communal responsibility, just because you are a member of a particular attacks with the police of an entire faith. group, you have to say certain things? that's problematic. we heard inexcusable political rhetoric against muslim americans that has no place in our country. that contributes to the sense charlie: we have a senior fellow that there is something wrong with us as a muslim community. that we have pockets of of the brookings institution and extremism in the u.s. committee. author of the forthcoming book tomamic exceptionalism, -- community. that is not the case. gjelten. there is no community where there's a bunch of people joining isis. that might be more the case in europe.
some might ask, why hasn't the president on this earlier -- but the number of people done this earlier? supporting isis is very small. does it reflect growing concern we haven't had as much of a on the part of his presidency? problem is our friends in europe. charlie: let me go to farj muslims and islam have been hana. farhana: i just want to raise a more of a conversation in the last few months then in the very important aspect of this, the application here at home. immediate aftermath of 9/11. likeing terminology the treatment of muslims, immigration, all of this has "radical islam" and a hot button political islamist," it issue in a way that they weren't in any time since president obama took office. i cannot say why he has not done emphasizes that this is not only this before. a war over islam overseas but at mosquesen out here at home. overseas. , and this is as this is feeding the environment of hate crimes and violence targeting mosques, schools, and young children across the country. reaction to the rising rhetoric why we another reason of the last two months. saylie: he has had to have to be careful about our wasinology, what shadi
several times, "i'm christian." saying about not assigning blame to an entire group of people he has clearly had to make this based on faith. point. it seems to me his audience are i commend the president and his those people in part of the team for their discipline, being political debate that he was trying to speak to that this is careful about how we are talking about the enemy. charlie: go ahead. not america and they are going to far-- too far. beenas long as i have he appealed to americans, covering this, you have heard this talked about the war of -- talked about as a war of ideas. not just people in the mosque, have said,ns who but something changed in the last two years. isis gained territory, and abu "think of this as a place of bakr al baghdadi declared a worship." "think of it like a church." caliphate. that was an important thing. mosques people to see a , young muslims who are as another place of worship and muslims as another group of believers. attracted to the movement, see it as duty to go and fight now charlie: he is also saying that that there is a caliphate declared. there is fear within the community. there is a military aspect of is that true of your own the struggle that was not there experience? before. i know a lot of people are saying now, to take away the territory and make it more difficult for isis to claim the shadi: very much.
caliphate. about six men and we have been seeing a rising tide of anti-muslim hate crime six women, chosen by the white house, and it was a pretty and discrimination in the last two months since the horrific impassioned speech. attacks in paris. what i understand is that they felt really under stress. we see nearly 70 hate crimes targeting americans based on faith. nearly 70 hate was very important for the president of the united crimes targeting americans based states of the united states from the leader of the free world, to on faith. come out now. they had never before felt so much stress as they are in at this moment. it is good that the president is they are really grateful to the erasing religious freedom and present for meeting with them. americanspeople that charlie: doris goodwin has made have been a muslim faith since a comment that this is for the our founding. president in part, like george -- of muslim faith since our washington's -- president, in founding. shadi: this important, the part, like george washington's exit speech or eisenhower's. president saying to muslim it goes to the heart of what americans -- it is important, america is about, the idea that the president to send to muslim
americans it is important that you are here and we need to freedom of religion is so crucial to who we are, that we must be vigorous about erase that as americans. protecting it. farhana: that is absolutely heard a comment about muslim right. in the bill of characters on tv only having roles related to national security. rights, the first amendment. as someone who likes watching " you can't help the firstrs put it in amendment would argue, as a but notice that we as lawyer, that the rights we have in our country, particularly religious freedom, our unique-- muslims are either fighting terrorism or are terrorists. are unique, even compared to other western democracies. we are at a point where we are what we have seen through american history is that it has taken generations of americans, so polarized that if you are a including presidents, to do have negative feelings about their part to ensure that the muslims, you probably are not nation lives up to those ideals. i would mention that being swayed by obama, because is aee him as somebody who whatis important, to see part of it. kind of follow-up there is to a speech like this, which the white house has been planning,
farhana: i have something. which he thinks is important whether the follow-up and have been wondering outsourcing takes place. thank you for coming. if it is time for the president to go to a mosque? farhana: i do think and i am we will be right back, stay with us. ♪ hopeful that the president's remarks will make a difference. for us to start making headway, pushing back against this type of rhetoric, we need all americans of goodwill to stand up. it starts with the president. there's a line in his remarks that struck me. "we cannot be bystanders to bigotry." he is leading by example. it is my hope that other americans will follow his lead, celebrities, everyday americans, neighbors, teachers, who are the teachers of these young people, shaping the hearts and minds of future americans. there was a famous
quote from kurdish parliament-- british parliament. "for evil to triumph is for good men to stand aside." with a out to the mosque couple dozen young muslims, and they said they often felt invisible. he came out of the mosque and said to american muslims, "don't be invisible. you need to be visible, not just when your communities are under attack. you need to be visible at all times." that was a plea to be more engaged? tom: the part of the american conversation.-- be part of the american conversation. farhana: i would go a step further. don't be ashamed to be a muslim in america. that touches on a critical fear that i hear from concerned ,uslims and fathers and mothers
particularly within the last two months of urgency-- few months of urgency. charlie: people are identifying it. farhana: bullying children in schools. administrators. people who should know better. the idea that everybody should have a place in our country and equal access to opportunity. charlie: this is the first time the president has visited the mosque in america, but he has visited moscow for. he went to cairo, but did not go to jerusalem, and people are wondering if it would've been better if he had reached out? farhana: surly throughout his administration -- certainly, throughout his administration, charlie: super bowl 50 is days he has been visiting muslim away. for advertisers, the game has communities around the world, already begun with over 100 from egypt to malaysia to india.
he has now come home in his last million viewers expected to watch the denver broncos take on year. the carolina panthers. [laughter] the game has never been better. shadi,: speak to that, going for $5e million, and the game has never and the idea that the president been richer. fewe some companies are a is having pushed back from republican candidates in the -- companies release president obama nation fight about how you identify medical terrorism. -- radical terrorism. teasers before the game, others it seems like a long time are taking to social media. jeanine poggi, ago, the cairo speech. i remember listening to that in 2009. stuart elliott, and jason deland it was supposed to be a . landmark, and obama was trying to set the tone for what he $5 million for 30 seconds? called, "a new beginning with the muslim world." what we have seen since the speech is not so much follow-up stuart: it can be a bargain if and a lack of vision when it comes to engaging with the broad it is properly leveraged, muslim world. online, social media, the come under ay has working it before,
lot of criticism in the middle east, especially syria, for his failure to do more to protect the civilians. during, and after the game. i assume there's no -- the initial magic formula. what do the best have? impulse was the right one. stuart: there's a smorgasbord. the president is trying to return to some of that initial spirit. when it comes to republicans, it is kind of a silly semantic game. 'radical 't say islamic terrorism' as if it humor, celebrities, patriotism, surprise endings. p build aese hel matter what he names this." good commercial. but, if there was a magic he hasn't really prioritized the formula, all of them would be perfect. fight against isis the way he should. there are many clunkers down through the years, notorious for he is doing everything reluctantly. being the failures. he would rather see it as a bunch of, "bugs and fanatics," charlie: who has had the biggest and dismissed them as an success? accident of history. budweiser, territo, he is not taking them as a mcdonald's has had some good serious phenomenon that could be commercials in the past. with us for years and decades.
cars, can you remember? something that is noticeable and should not be a republican or democrat thing -- thing. folks wagon, the force-- many on the left have criticized him for not having more of a vision and a strategy when it force.gen, the comes to fighting isis in they're a lot more irawq and syria. lighthearted this year. just a few months before isis there are teasers on social attention,e world's media sites. announcers are talking during the game about the brand, what a he called them the jv team of better way to have a terrorism. conversation? charlie: what goes into it? that says something about how he sees his priorities. charlie: it also has to do with his presidential campaign. what goes into this he promised he would get us out of wars, understanding what the show, charlie? [laughter] afghan war and iraqi war, the good for you're really price that was paid their. -- there. them,and, meaning for his reluctance, it is a slippery slope. shadi: there's something tragic yourng for the product, about a president who thought this would be his legacy,
leaving the middle east in striking a chord and making some meaning there. better shape, extracting america it is an entertainment platform. from two disastrous adventures abroad. it is about creating meaning for people. unfortunately, his legacy will there is definitely no formula be, "could he have done more to for it. fight isis or prevented isis' charlie: this is a commercial starring amy schumer and seth emergence? rogen. ♪ could he have stopped the mass slaughter in syria?" i worry that that's where we're at right now. charlie: what should he have done? other than treating it with more "concern and urgency." the center ofs seth: you've really got to get the middle of my elbows. can you get the middle of my back? amy: there is no middle. seth: you ready? where we can understand why isis became isis. predecessor suffered amy: you know it. you ready? seth: you know it. defeat in iraq. charlie: tell me about that. andevived itself in syria are two of the moved back to iraq. this idea that it can be contained, it is not the case. most popular comedians right now
spoofing the most talked about but if we have seen syria as the conversation right now, the presidential election. center of gravity, we could've combination that's done more to stop this power vacuum from emerging as early as 2012. what better combination-- what that means intervening against better combination than assad regime. the opposite side comedians and the election? charlie: take a look at this. of the coin, if you will, the brutality of the assad regime helped give life to groups like this is the 2017 on the ridge line-- honda ridgeline. isis, who are saying "we're the last line of defense against omebodyures queen's "s to love." ♪ >> ♪ each morning i get up and die a little ♪ ♪ can't even stand on my feet ♪ spent all my years believing you ♪
i just can't get release ♪ ♪ somebody somebody, anybody ♪ ♪ somebody to love >> introducing the all-new ridgeline, the only truck with an available truck bed audio system. charlie: tell me about that. you've got a hit song, animals, talking animals, and a surprise ending. the sheep learn the song, because it plays in the back of the truck where the farmer is taking them from one end of the farm to the other. that's the new feature in the truck that they are talking about. we didn't see the truck
until the last 10 seconds of the commercial? jason: it was in there, but not featured. charlie: so you get people watching and enjoying the commercial? not always about selling the products, sometimes it's just about storytelling, getting people to remember it. charlie: this is a teaser for the shock top "greatest super bowl ad of all time" starring tj miller. here it is. m-- hi, i'mm me. if you don't know who i am, i don't know it's wrong with you, i have permeated american culture through advertising. you must live in a reclusive, strange shack in north dakota. if you do, you must know that it is cool i'm here in los angeles shooting and unfiltered commercial for an unfiltered beer.
the unfiltered beer? shock top. the commercial? it's for the super bowl. it's going to be the greatest super bowl commercial of all time. do you understand? all-time. to the bathroom from one of those commercials for insurance that makes you cry. get your laughs out with my drought out. oh god, this does not get any less alarming every time it happens. >> you said your drought's o ut? on, well, youy get it. >> shock top, drought's out. tj miller. mike?upposed to drop a [laughter]
was that 30 seconds? jason: no. this is the debut of shock top at the super bowl. it is trying to get to the nature of the beer, the products, bring it to life a little bit of comedy. tj, that is his personality. to have it be there as it is, unfiltered, that is what we were going for. he is an amazing partner. incredibly talented. the idea of advertising that talks about advertising is now established. there is going to be at least one of the commercial in the ,ame for a web services company where, within the company, they rody otherto pa
commercials. this is the one day of the year america gives madison avenue their undivided attention, and in exchange, they get special, fun, entertaining, heartbreaking, emotional, patriotic advertising. by now, there was a survey that came out the other day, almost half the people surveyed said they would be deeply disappointed if the super bowl didn't have halftime show, and didn't have commercials. [laughter] charlie: 50%? stuart: almost 50%. [laughter] charlie: what are the metrics for success? revenue increase? website visits during the game itself, how many people actually go on to square's case -- to squarespace. key and peel, comedians, will be live broadcasting during the
game. that will be interesting to see, how many people go and sit and watch that. there are those metrics, and of course, any sort of brand remembrance, remembering a brand, brand awareness. those are huge markers. charlie: this is the winner of the quickbooks contest. out other coffee be small businesses for a super bowl ad. >> the day of reckoning is upon us, my brothers. we will die a glorious death. tonight, we drink in the heart of the halle. -- of valhallah. we welcome death! ♪ >> death wish coffee, fiercely caffeinated.
charlie: for a brand like that, they might look at how many stores are stocking that brand of coffee after the super bowl. an apparel brand three or four years ago did their first super bowl commercial, and the number of stores that asked for it to be on the shelves went up by 30% or 40% after the game. that is another metric they can look at. it is great to see an author for newer get a spot in the super bowl. they didn't even make enough money, last year, to afford a spot. it will be interesting to see, next you, the brand awareness for the company. charlie: this is the 2007 hyundai alledge. lantra starring ryan reynolds. ♪ warning?u give me a
>> sure, warning, here comes your ticket. men a mighty good >> oh, in my face. ♪ >> a car that does not get distracted. with pedestrian breaking and detection. charlie: response? jason: something like that is cute. i look at that and go, "eh." it plays on a few tropes. around todriving catch a glance of an attractive, famous guy. that place against culture. jeanine: i disagree.
i see the women being the ones where men get distracted. it is nice to see the women getting distracted, looking at some man. the man is the sex symbol, rather than the woman. it is empowering, a little bit, because it is women looking at men instead of the other way around. now, a budweiser anti-drunk driving campaign, starring helen mirren. helen: hello, i am helen mirren, a notoriously frank british woman. i am dumbfounded that people still drag on. -- drive drunk. if you drive drunk, you are a useless, oxygen wasting, human form of pollution, a darwin award deserving selfish coward.
if your brain was donated to science, science would return it. stop it. you're a fun, solid, respectable human being. don't be -- your friends and family think you could your future self-- thank you. your future self thinks you. -- thanks you. this is supposed to be fun. cheers. jeanine: helen mirren makes it. you couldn't have anyone else in that spot. it is empowering, powerful, and also, it has a dry humor. it is nice that it is not totally serious and totally, "here are the dangers." charlie: you agree? jason: i give a lot of credit to them for doing that.
it takes a lot of guts to talk like that in the super bowl for 60 seconds. charlie: speaking of ,elebrities, the amazon echo deflategate, planning a party called the "baldwin bowl." >> adding 60 wheels of pekka rinne. >> there will be no soft football's this year, not on my watch? that's a joke. because of the whole deflated-- >> i get it. first time for amazon? jason: it's smart, the echo is cool. was talking about deflategate last year and what that meant for tom brady. this uses a little bit of that.
charlie: anything you want to say? stuart: that's what people were talking about last year. tom brady's not in the super bowl. this might be a teaser, so i will hold my judgment. i'm wondering if maybe they are talking about something that has passed its expiration date? jeanine: there are a few that haven't pulled out there. yet. their full spot charlie: this is "every drop counts." it encourages water conservation.
jeanine: with all the comedy ads, this one will stand out. there are not many that are about social awareness and sending a message like this. colgate is not actually selling any toothpaste, they are sending the message, a powerful one. stuart: this do first time they've ever been in the super bowl, a giant mainstay that goes back 100 years. charlie: you can make the argument that, if in fact a company is doing something for a good cause, the company benefits. jason: absolutely. tons of stats support that. they're also putting a little bit of a lens on water conservation and water and what that's about in california, where the super bowl is. think about the summer we just got out of? it makes a lot of sense.
♪ charlie: november 2015 marked 20 since the israeli pies minister was killed -- prime minister was killed in 1995. thew film explores .nvestigation into the event bybin, the last day" created amos gitai. film --all he made one already made one film explaining the assassination? we are concerned about what is happening in israel. racist overtones. laws restricting liberty of speech.
the closure of the only arab theater, etc. the current prime minister is afraid of this. is acting prime minister looking at this assassination, and when you look at the face of netanyahu, he is uncomfortable. moment that isy a window of optimism of peace, and so on. we have started looking late materials. we went to see the supreme judge at his apartment in tel aviv. he is in his 90's, the same generation. i asked him, why did you only investigate the operation while
policeman looked the left and right? etc. the -- before so, in a way, th so, in a way, the film is the investigation was never occurred. essentially, there were three main forces. the very strong lobby of the settlers cou. , i'm not sure they wanted to kill him, but they wanted to get rid of him. this is the raw material of the script. film, theiewing the one that you have, the footage that you have. yitzhak rabin--
amos: they want to diffuse public television. authority butng brought usng -- it brough amazing footage. the committee investigated something like 400 witnesses. the touching element of this very big paper is the last page. in the last page, the supreme judge says what he thinks, and he says that these three 1995 -- in 90 95 change -- tjat tjese
charlie: what made him remarkable? he was not a politician that looked at the opinion polls to know what to say. he was accused of being a traitor by the right. early-- was an israeli patriot. charlie: a decorated soldier. staffhe was the chief of that conquered these territories, and decided, rationally, to give them back in exchange for the stabilization of israel. i think that is very touching, this guy wanted to be someone who says the truth.
charlie: what do we take from that? amos: how do you translate such a boiling point into cinema? cinema is not just showbiz. this is a way to express opinions, to circulate them, in a very tough situation. the conclusion was that israel will not find inroads into the air world, essentially to the israeli-palestinian conflict. the entire project is at risk. current administration's acumen leading more and more enemies, as if there weren't
enough. --accumulating more and more enemies, as if there were not enough. charlie: what is your fear? for the future of israel? amos: it is a fragile project, a lot of immigrants. if the strategy of the current powers, to remain in power, as in the piece that you read, making reference to this aim of, if the current these politicians is to facilitate hate to get elected, the hate of the jews against the arabs, the religious against the nonreligious, it works. they are reelected again and again. but you risk the whole project, and the project is fragile. we already know from this historical. -- historical era. we know this from rome 2000
years ago. the projects can fall apart if you don't pay attention. if you don't respect the other. one of the nice fragments that they used from a piece that i shot myself with yitzhak rabin is that he speaks about the future of gaza. he says, "we cannot make a unilateral act." he says this 10 years before the retreat. "if we drive unilaterally, the worst powers will take power." "we have to make sure that they get salaries, that there is water, oxygen in the hospital." if you want to make peace, you have to take care of the other side. it is like love, relationship
two people. now, the entire middle east is , peopleilateral action with their own gods. the other doesn't exist. if that other doesn't exist, it will be fragmented forever. this is beyond even left and right. on the right wing, he was modest, and i think it is not the case now. from 1993.is is rabin: they called me a traitor. they burned my pictures.
i'm not saying that it was pleasant. but i did not mind. >> because? rabin: because what we were doing was the right thing to do. toelieved that whoever want we face thety, antagonism of the most ,onservative way of thinking approaching the problem. we have a false religious perceptions that everything was given to god's only, and only god sight. but even though 50,000 demonstrated against me, i said, , we will continue negotiations on the other hand."
there is a solution to the problem in the political arena without giving up to terrorism. charlie: it was a powerful statement he made. do you think benjamin netanyahu wants peace with the palestinians? amos: i have no idea what he wants. charlie: why is that? he has been prime minister for a long time. amos: it's part of the general bad feeling. people don't know where he is going. we know he is capable of power, but why? beyond saying nasty things about the policy onions -- about the palestinians, what is his perspective? this is creating a bad, negative concern. even if it will be difficult.
i'm a graduate of the young --ople a i was just an architect, and i was supposed to follow in the footsteps of my father, whose was anct-- who architect. war sent mefoppur somewhere else. architecture seemed like a formal exercise. i did not want to design lobbies all my life. charlie: figure for coming here. comingk you for here. thank you for joining us, see you next time. ♪