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  Hillary Clinton and Donald Trump Campaign Ads  CSPAN  August 26, 2016 1:40am-1:50am EDT

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>> $60 million. at's the amount the hillary clinton has spent so far in the jex election. 4 million by the donald trump campaign. joining us on the phone is an associate of the hill newspaper. thank you very much for being with us. >> my pleasure. >> to the headline, hillary clinton is bearing donald
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trump. how significant is this? >> i think there are number of elements to this. one is this your disparity in the numbers you have mentioned. -- sheer disparity in the numbers you have mentioned. that is highly unusual for this campaign. to not have campaigns on equal terms. the other important factors is that this is relatively early in the campaign. the height of summer and we have seen for one nominee to paint the opponent in the corner during this kind of phase of the campaign. it happened when george bush attacked senator john kerry. so i think when you put those two factors together it is significant. >> we are just talking about the campaigns, not the super pac. those numbers get even higher especially for the pro
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clinton campaign. >> the clinton super pacs have outspent the trump super pacs by significant margin as well. so when you put it all together, the clinton advertising spent by last week had reached over $100 million. million. that outspent all the pro-trump advertising by a margin of 9-1. >> the clinton campaign is focusing on key battleground states. the trump campaign with a focus on florida, ohio, pennsylvania and north carolina. four states that the trump campaign insists are must win if he has any chance of getting 270 electoral votes. let's look at some of the advertisements on the air. >> i'm hillary clinton and i
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approve this message. >> i know more about isis than he generals. >> i would bomb the [beep] out of them. >> in hillary clinton's america, the system stays rigged. syrian refugees plug-in. illegal immigrants convicted of crimes stay and collect social security benefits. the border is, more of the same but worse. donald trump's america is secure, terrorists and dangerous criminals kept out. the border secure. change that makes america safe again. donald trump for president. >> i'm donald trump and i approve this message. >> some of the advertisements on the clinton and come campaign. we are joined ibm associate editor of the hill newspaper -- be associate editor of the hill
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newspaper. >> a lot depends on timing. some people would argue that it is more effective to run them at this time they later in the campaign when the market is almost saturated with that. nonetheless, there has been a gradual increase in negative campaigning and whether that eads to a law of diminishing returns is an interesting question and one that strategists differ in terms of their answer. >> one step further, you talk about a virtuous circle when it comes to the advertisements and he impact they have on polls and news coverage. can you explain? >> this was made by one strategist i spoke with. his argument was that it advertisements are perceived to begin to work, he was referring to north carolina. it has been a republican leaning state. hillary clinton is competitive
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and perhaps leading. the strategist argument leads to increased interest for democrats and makes it easier to recruit volunteers for campaigns, may even boost fundraising. advertisements lead to the sense of momentum and the sense of momentum creates the virtuous circle. >> the trump campaign would argue that donald trump did not spend a lot during the primary and it worked for him. it's a different or do they know something we don't know? >> they would argue that he is such an unusual candidate that he can't rely on his own speeches and interviews to reduce the effect of the gap in advertisement spending. i do think there is a difference between the primary and the general election. i think that, you know, a nature, you are
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appealing to an audience or electorate that is broadly peaking in agreement with your views. a general election is when you need to expand your voter base. it is a different dynamic. >> based on your research on the 90 96 campaign, the 2004 campaign, and president obama in 2012, when the books are written on the 2016 campaign and the focus on this month, august, what will they say about the clinton campaign and the trump campaign? >> they will say that the clinton campaign has tried to press home its advantages. why the trump campaign has been reeling from a series of missteps particularly if hillary clinton in this is election.
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there could be an argument if hillary wins this election that this month a letter to be on the air almost unopposed. that may well be seen as a ervice mistake for the trump serious mistake for the trump campaign. >> the negative campaign ads between the clinton and the term campaign and the story available at the hill.com. thank you very much for being with us. > my pleasure. >> for campaign 2016, c-span continues on the "road to the white house." >> we need serious leadership. this is not a reality tv show. it's as real as it gets. >> we will make america great again! >> ahead, live coverage of the presidential and vice presidential debate on c-span, the c-span radio appear. on tuesday october 4th, vice
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presidential candidate governor mike pence in farmville, virginia. washington. leading up to the third and final debate between hillary clinton and donald trump taking place at the university of nevada las vegas on october 19. live coverage of the presidential and vice president rnl debates on c-span. listen live on the free c-span. and live on demand at c-span.org. >> next we'll hear from the co-authors. they'll join us on thursday, wearnl. for our total schedule o c-span.org. >> washington journal continues. next hour, a conversation with the co-authors of the washington post book titled "trump revealed: an american journey of ambition, ego, money, and power," an