At a time when global capital seems to have overcome all the external obstacles that still hindered it, it is an internal factor that threatens it: the growing disaffection of human resources, without which it is nothing . It is the soft belly of the colossus. Contrary to what Marx believed, it could be that the limit of World Trade Inc. is not objective, but subjective: the decline in the motivation rate. [...] If capitalist development has as its primary condition the motivation of its agents, it is logical to infer that for opponents and victims of this development, demotivation is a necessary step.
Today the managers want nothing less than to make every employee a situationist, enjoining them to be spontaneous, creative, autonomous, freewheeling, unattached, and greeting the precariousness of their lives with open arms. Trying to outdo this would be absurd. On the other hand, limiting the critique to the domain of the negative, without prescribing a specific goal, is to show great optimism stemming from the hypotheses (obviously unproven) that most people have within them all the energy necessary for their autonomy without there being the need to add any.
Contents: 1. Why Do Something Rather than Nothing? 2. Compulsory Markets 3. The Company Wants What’s Best for You (Don’t Give It to Them) 4. The Work Drug 5. Metamorphoses of the Fetish 6. Canceling the Project