it's called "the hold", the creation of santa monica doctor robert hamilton. over his 30 years as a pediatrician, the technique evolved as he looked for gentle ways to quiet baby after their check-up and shots. dr. hamilton says, "frequently after i child, i would gently try to comfort them and quiet them, so i could finish my conversation with the family and tell them about the immunizations and all the things that pediatricians do." jenna rehnstrom, in an interview with dr. hamilton says, "since you've been around so mananbabies, what dodoou think it is about that position that so comforting to an infant. dr. hamilton says, "i think there are a couple things. one, when you wrap the arms across the chest, you're really essentially swaddling them. when you wrap their arms, they recognize that feeling." dr. hamilton says the reminds babies of experience inside the still, this father of this video, , ich he made for his own patients, would become so popular. but, as moms and dads all over the world give it a try, who's only 2 weeks old. betsy says, "they like th