with my free time. >> producer jack white, former white stripes front man and founder of third man records spent three years on the project. which includes 1600 tracks. >> jack, this is really an epic project. >> you can sit down on a sunday and -- and spend seven hours with this. you have only gotten through 5% of it. >> paramount records would unwittingly change the course of american music. started by the white owned wisconsin chair company which also made wooden cabinets for phonographs. paramount was created by spur sales. the label released artistsen all genres. but their biggest sellers were race records. blues would sell in the six figures. >> how did paramount get into race music. >> the producer there linked to african-american culture. >> williams, a brown university graduate scoured the south looking for talent. >> the first african-american music executive? >> i think so, he is really important. >> paramount artists would include charlie patton father of the delta blues. and advertised in african-american papers. >> they mythologize all the blues musicians which is beautiful.
Fetching more results