. >> and cast danny trejo as marcia brady. >> snickers scored big with viewers but it's super bowl time again and the problem for the brand is, how do you raise the bar? that's the challenge for peter kain who directs the snickers campaign at ad agency bbdo. >> you want something new. we have to work within the structure we have to try to bring it to life in new and different and surprising ways. >> this year's spot is different for sure. that's actor willem dafoe in a dress as marilyn monroe. >> who is the genius that puts a >> as we saw on the set a few weeks back kain and crew pumped things up by casting another familiar face. >> is anybody there? >> eugene levy here ad libbing lines as the prop guy running the wind fan under dafoe's marilyn. >> how many shots does it take to blow some air up a dress? >> it's funny to see him in the dress. it's just on the surface funny. >> i hope so. >> it better be funny. snickers' entire brand strategy is riding on this one ad campaign. how many times will this ad replay in a year? >> oh, thousands. >> allison miazga-bedrick is marketing director
here's marcia teichner. >> i could be charming and cattive at the same time. two. i love to argue. it may well be that i'm something of ashine-kicker. >> antonin scalia has been described as blunt, wit tee, scathing, sarcastic and even by his adversaries brilliant. >> he will be remembered as one of the most consequential judges supremer. >> he believed in what he called originallallism. that the u.s. constitution should be interpreted exactly as the founding fathers understood it. this is what he told lesley stahl in a "60 minutessism" interview. >> i'm not saying no progress, i'm saying we should progress democratically. you think there ought to be a right to abortion, no problem. the constitution says nothing about it. create it the way most rights are created in a democratic seat, pass a law. >> in three decades, on the supreme court scalia shaped conservatism. the 2008 ruling stating for the first time that the 2nd amendment gave americans the right to own a gun for self defense, one of his many majority opinions. his dissents were often withering. the opinion legalizing gay m
that's a question marcia teichner will examine our "sunday morning" cover story. >> when you hear the words, by actual events, what goes through your minds? >> hang on to your hat. >> four of tonight's eight nominees for best picture fall into one of those categories. ahead this "sunday morning," mining the movies with a meaning of true. >> pauley: elton john is a music legend not to mention a legendary oscar night party host. he's talking this morning with anthony mason. >> sir elton john has been writing hit songs with lyricist bernie taupin nearly 50 years now. >> never had an argument. ever. >> why? >> there's no point. >> he's getting ready for his big oscar party tonight. sir elton john. later on "sunday morning." >> in a world where studios constantly try to dazzle us with their coming attractions, movie trailers can be big business and sometimes even an art form. as lee cowan will show us. >> we come to the movies to see. >> just when you thought it was safe to go back in the water. the legend continues. >> they can get us back to the movies in a hurry. >> the all new "jaws 2"
that's a question marcia teichner will examine our "sunday morning" cover story. >> when you hear the words,
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