. >> this is christine romans from the cnn news desk with some breaking news. vanessa: even basketball coach steve prohm knows about it. >> i have got to get the word out. >> make you feel special and that you were going to be a part of the isu family. >> being a medium sized university, we really like to reach out to our students as individuals and we like to give them that personalized experience. vanessa: admissions folks won't tell us how they do it. >> that is admissions magic. vanessa: whatever their secret is, the personalized cyclone experience is apparently working. >> it like seems like they care about us and to have like a good and like right to be going to that school. vanessa: admissions started sending out the videos in august and they told me they sent out 16,000 of them for the following school year. this is their third year. live in ames, vanessa peng, kcci 8 news, iowa's news leader. steve: a summer music festival in central iowa is already generating a lot of buzz. the headline acts were recently announced for the 2nd annual hinterland music