. >> reporter: all week, carolina panthers special teams coach, bruce dehaven hahabeen deflecting. >> just going to refrain from answering a lot of question as but all that. for me it is a nonstory. >> reporter: reporter after reporter. there are more important things to talk about this week than him. >> appreciate your interest. this is not a story. >> reporter: in the one interview he did sit down for this week, i learned bruce dehaven knows a lot more about what it takes to win at football. than what makes an important story. in terms of what happened to me, if i only got a limited amount of time left, why would i want to spend it feeling sorry for myself? >> reporter: last spring at the age of 66, bruce was diagnosed with an incurable form of obviously, that diagnosis would have driven many people into retirement, but not bruce. in the end, i wanted to coach. >> reporter: why does coaching win out? >> i just love coaching. coaching is teaching. for whatever reason, it's in my blood. i mean -- i'll probably cry after this ball game just because -- we're not going to have another we