sometimes i even like hearing the ding, knowing there's an alert. lifelock makes me feel safe knowing someone is concerned about my future and that of my children. >> you know, jeff, lastime i was part of a data breach, i got this letter, and they offered me identity-theft protection. i mean, what do you think about that from the company that just got breached? >> well, by the time you got the letter, it's already days or weeks have gone by since the company even realized it happened, and they don't usually realize it's happened until well after the breach has occurred. so the point is, it's too late. i mean, you've already had your information out there. it could already be a big problem. the point of identity-theft protection is beg proactive. that's what lifelock does. it helps you figure out if someone's trying to steal your identity, and then if it does happen, they help to resolve it. >> i went to the doctor, and they told me -- i got a letter that there was a breach and that my information may have been compromised. ready signed up for lifelo