cnn's jeanne moos has more on what the president sees as a political rival's short coming. >> reporter: there is nothing mini about the height war. >> little michael will fail. >> reporter: in a matter of minutes, president trump called michael bloomberg mini mike, said he reminds me of a tinny version of jeb below energy bush, suggested no boxes, please, as in no box for bloomberg to stand on at debates. reporters read the tweet storm from their phone. >> mini mike is a 5'4" mass of dead energy. >> reporter: never mind that mike bloomberg is actually around 5'7". the white house even shared a photo shopped image of bloomberg made to look extra petite. but there was nothing petite about bloomberg's response. a carnival barking clown, bloomberg said, people call the president. >> donald, where i come from we measure your height from your neck up. >> reporter: we measure your height from the neck up? is bloomberg comparing brains? on a more cerebral note the bloomberg campaign tweeted a quote from "gladiator." >> the time for honoring yourself will soon be at an end. >> reporter: preside