for analysis, let's bring in joe watkins, former h.w. bush and patrick murray. can i say, patrick is here in studio. the two of us looked at each other during these sound boits and went, uh-huh, let's go with the big news, chris christie has given his endorsement to trump. this happened after saying things like this. >> donald has a lot of talents, he does, he has been a successful businessman. he has absolutely no ability in this area. it doesn't make him a bad guy. i think he's generally a good person. but, you know what, he has no business being president of the united nations and if i thought he did, i wouldn't be running. i'd be helping him. >> so, patrick, what's chris christie get out of this? and how does this affect any of your home states? >> i have been following chris christie's career, since forever. >> yes. >> since he was u.s. attorney, a decade ago. in new jersey we have been used to seeing a chris christie who always makes that political calculation, how can this best serve me? he has pretty much decimated the republican party in the state of ne

it just was bad timing for a good guy >>> joe watkins, what do you think of that? did he miss his opportunity? could jeb bush have been a serious contender if not winner in 2008? >> of course hindsight is always 20/20. perhaps even if he had a better shot. is a very different era, the era of twitter and facebook. the candidate tweeting the most is winning. donald trump has used this new form of media, the web and tweets to get his message out, to really suck all the oxygen out of the campaign. every single day it's about donald trump. every single day. he has probably spent less money on media than other candidates >>> why spend on media when you get it for free and they're talking about him all the time. we need to go back to south carolina. mike. >> on that point, a lot of candidates might criticise donald trump and the media did, but a lot of candidates would have that free media. he has the ability to identify with the networks and what is going to get ratings. we want to bring in lisa stark. she is at ted cruz headquarters here in colombia, south carolina. she

. >> yes, joe watkins, thank you so much. >>> thomas roberts will be joining you live from south carolina and take a look at the signs of life from the jeb bush campaign and potential impact of george w. bush's campaign for his brother. i'll see you here at noon eastern here on msnbc. moderate to severe crohn's disease is tough, but i've managed. except that managing my symptoms was all i was doing. and when i finally told my doctor, he said humira is for adults like me who have tried other medications but still experience the symptoms of moderate to severe crohn's disease. and that in clinical studies, the majority of patients on humira saw significant symptom relief. and many achieved remission. humira can lower your ability to fight infections, including tuberculosis. serious, sometimes fatal infections and cancers, including lymphoma, have happened; as have blood, liver, and nervous system problems, serious allergic reactions, and new or worsening heart failure. before treatment, get tested for tb. tell your doctor if you've been to areas where certain fungal infections are common, an

. >> reporter: christie spent months on the trail in new hampshire but analyst joe watkins tells me it's hard to predict what voters, particularly those in the granite state christie was counting on, will do. >> he did all of the right things, show up, talk to the people, ask for the vote again and again and again ask for their vote. he did all of that. >> reporter: after that single digit showing -- >> money is prbly the biggest driver whether or not he can go forward. >> reporter: back in new jersey, some believe the governor's troubles elsewhere started here. >> i think that had he stayed in new jersey more he would have done better. >> reporter: christie, in fact, spent 261 days outside of new jersey last year when you include trips to pennsylvania and new york. past few months, dozens of town halls in new hampshire, work that did not pay off as hoped. live in the digital operations center, lauren mayk, nbc 10 news. >> for the rest of the pack, a big night for the outsiders in the race. >> so-called establishment candidates finished far from first place in new hampshire's republican

. >> republican strategies joe watkins and democratic statue matthew weaver are here. matthew, let's start with bernie. has he started a political revolution. he would like to think so. >> i think, he started a political revolution and it will be a fund raising one. would i not even try to go on the internet next couple days. his on line fund raising will get through the roof. this is what he needed to show my ability. not only to go past new hampshire where we know he will do well but get those big, big fund raising totals down the road. >> overnight you are exactly right. his fund raising exploded. >> joe, even though he won, and he is ahead by 26 points in new hampshire, can he win in nevada, can he win south carolina. >> are you talking about ted cruz. >> no, bernie sanders. >> bernie, bernie, no, no, i think he will win new hampshire. he has momentum. he will be a able to raise more money which is huge for him, and again, he will likely do well in south carolina hillary clinton still has strong support of african americans in south caroline and a that is meant to

let's bring in david shuster, joe watkins and jeanie to look at this. the convention alt wisdom has been turned. you and i were looking at the counties, david, and it could get to the point where bernie sanders beats hillary clinton. >> the excitement and expectation is growing in bernie sanders camp. they have a large number. still the report, bernie sanders has been beating hillary clinton among voters, he will likely pick up a couple of precincts and aims enough to put him over the top. we see that as 632 to 628. at best, hillary clinton may be able to say she got a draw. but it's looking like a possibility she may end up losing. and to come out of iowa and head to new hampshire after lose, a lot of people will take note of bernie sanders and say "who is this guy? what is he about?" that's not the scenario that hillary clinton want. >> the other side of the equation is bernie sanders would do well, and the turn out turned out to be close. also expected was donald trump would win with huge turn out. which there was, but instead he did not do well. >>

republican joe watkins a former white house aid to george h.w. bush. and david shuster is back. it is a great example of just how messy this process is, and they are not the same, right, genie? >> yeah, absolutely. they caucus very differently. and that was very telling when you compare the two. the republicans have a private ballot, and the democrats have a more rowdy process. >> it says something about this country that this is the first political contest in 2016. >> absolutely, so exciting of course, a lot of the campaigns already know where they stand, and they are really trying to measure how people see them, so like if you are chris christie, if you are saying if i'm the leading governor in the iowa caucuses that's a win for me. you have to dial back expectations so that whatever you do looks like a win. >> and david you contend that the candidates now already know who is in the room? >> yes, because they keep lists -- the maximum that a democratic candidate can expect to win tonight, maybe 80,000 tops. i guarantee, hillary clinton, and the bernie sanders, they have their