it just was bad timing for a good guy >>> joe watkins, what do you think of that? did he miss his opportunity? could jeb bush have been a serious contender if not winner in 2008? >> of course hindsight is always 20/20. perhaps even if he had a better shot. is a very different era, the era of twitter and facebook. the candidate tweeting the most is winning. donald trump has used this new form of media, the web and tweets to get his message out, to really suck all the oxygen out of the campaign. every single day it's about donald trump. every single day. he has probably spent less money on media than other candidates >>> why spend on media when you get it for free and they're talking about him all the time. we need to go back to south carolina. mike. >> on that point, a lot of candidates might criticise donald trump and the media did, but a lot of candidates would have that free media. he has the ability to identify with the networks and what is going to get ratings. we want to bring in lisa stark. she is at ted cruz headquarters here in colombia, south carolina. she