. >> reporter: sports agent lee steinberg threw his first super bowl party in 1985. he remembers the game well. >> it was held in the stadium. it had no luxury boxes. it had no premium seating. it was a college stadium. today, it's a reward given to the most elaborate stadium. >> reporter: and today's super bowl now comes complete with its own super bowl city. >> for a game, yes. but what a game, right? >> reporter: bay area super bowl, separated by three decades and billions of dollar signs. >> and coming up next our live "countdown to gold" special with ken bastida and jennifer montana. we talk to oakland's own r&b star goapal about opening for alicia keys at super bowl city. >> should be a great show but after that we have "undercover boss" at 8:00 and then super bowl's greatest halftime shows. it's all right here on kpix 5. enjoy "countdown to gold" coming up next. captions by: caption colorado firstname.lastname@example.org . whatever. all our handcrafted february is huge for us. classic footlongs are just $6 each. the media is going a little crazy. "sub-mageddon"
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