least one of the commercial in the ,ame for a web services company where, within the company, they rody otherto pa commercials. this is the one day of the year america gives madison avenue their undivided attention, and in exchange, they get special, fun, entertaining, heartbreaking, emotional, patriotic advertising. by now, there was a survey that came out the other day, almost half the people surveyed said they would be deeply disappointed if the super bowl didn't have halftime show, and didn't have commercials. [laughter] charlie: 50%? stuart: almost 50%. [laughter] charlie: what are the metrics for success? revenue increase? website visits during the game itself, how many people actually go on to square's case -- to squarespace. key and peel, comedians, will be live broadcasting during the game. that will be interesting to see, how many people go and sit and watch that. there are those metrics, and of course, any sort of brand remembrance, remembering a brand, brand awareness. those are huge markers. charlie: this is the winner of the quickbooks contest. out other coffee be small bu
