the location on 8th street and north virginia in reno just opened and is the first in northern nevada. the chain started in reno in 19-64 and now has about 20 to las vegas with about 40 more. they decided to come here after hearing from university students who wanted the food here. reynaldo robeldo/family owns roberto's taco shop: "they lived in las vegas so they know us from las vegas, or the other way around, students that live here but went to school in las vegas."